creative direction / packaging design / copywriting
Lancôme Clarifique PR Kit
Shake it, don't fake it.
industry
Beauty
Lifestyle
With influencers receiving tons of media kits daily, how do you capture their attention whilst translating brand values?
PR campaign by Mercury PR
Good for your skin, good for the Earth
To combat waste, the kit was designed using FSC-certified biodegradable paper, and filled with bio-friendly water beads that can be returned to the earth or used to keep plants hydrated.
Results
A total of 100 kits were produced and sent to local KOLs.
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