event identity / art direction / graphic design / illustration
Lazada Singapore
Come Home to Lazada
industry
Lifestyle
Home & Living
Come Home to Lazada was Lazada's first mega online-to-offline (O2O) retail shopping experience. A collaboration with Realm Events, the pop-up featured its top partners and products.
More and more consumers are making purchases online in this new era of e-commerce. Therefore, we worked with Lazada to bridge the gap between their offline and online retail experience.
Connecting with the masses
Lazada is an e-commerce giant in Southeast Asia that has been setting milestones ever since its foundation in a very competitive market.
The event identity system needed to speak to the general masses, and blend Lazada's vibrant, friendly personality with the pop-up's product tagging feature.
Illustrated personas
We spoke to different personalities using illustrations that related to each customer segment. Thus, helping them to visualise themselves in a home furnished by Lazada.
A doorway to comfortable living
The identity system positions Lazada as a doorway to comfortable living. Stylised to suit the brand, the visuals also play on the feeling of being home, comfortable and at ease surrounded by Lazada. This then effectively conveyed a brand that deeply enriches our everyday life.
We heart Lazada
The Lazada pin is a nod towards the event's product tagging features. On a broader scale, it acts as a visual marker, and allows audiences to cognitively tie Lazada's value back to their homes.
Results
In line with Covid-19 local restrictions, Come Home to Lazada saw over 5,000 visitors at its pop-up space at Raffles City Shopping Centre.
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