UX/UI DESIGN
Yves Saint Laurent Beauty
YSL Pure Shots Launch
industry
Skincare
Beauty
The new YSL Pure Shots range by Yves Saint Laurent Beauty sets itself apart with a reinvented skincare experience that is catered to the urban woman's lifestyle.
Launched virtually in Singapore, we generated anticipation prior to launch through a microsite that would introduce consumers to the product range, eventually driving traffic towards signing up for a 4-day sampling kit.
Simple and effective UX
To communicate the essence of Pure Shots, we designed a clean microsite reflective of the aesthetics and style of the Pure Shots range and paired it with simple UX so users could easily navigate and gather information on each individual shot.
You may also like